5 hard truths about the internet marketing world
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Everywhere you look you are inundated with advertisements for various products and services from Internet marketers. You can’t scroll down Facebook without seeing an ad for a webinar that promises the secret system to make six or seven digits with their signature offer. You want to grow your business and create freedom, so these offers are tempting.
The scariest part of the internet marketing world today is all the money that is spent on coaches, courses, and digital information products that are all hype. This is a great opportunity for online entrepreneurs to increase their income, but there are more than a few bad apples (like in any industry) that are damaging the reputation of the industry in general. Here are five harsh realities of the internet marketing world today.
1. Sales copy is better, leading you to buy things you don’t need.
Over the years, marketers have gotten better at finding your emotional triggers and creating copy that plays on those triggers. Make no mistake about what I am saying. I’m certainly not saying that all marketers are shady or that writing about emotional triggers is always wrong. What I’m saying is the copy is designed to make you feel a certain way and take certain action that will eventually lead to a sale.
When making a business decision, you should keep your emotions out of the equation as much as possible. Look beyond the copy and assess what would be the practical takeaways and how they would benefit where you are in your business today. Look at the offer; study the testimonies; and examine the person teaching to make sure they know what they are talking about.
2. Premium content doesn’t go far enough.
Too many of the premium internet marketing offerings are designed for one thing: to sell you more advanced offers. You buy one thing and you are constantly being sold on something else. Content gives you advice, like creating great content, but it doesn’t tell you what good content is, how to create it, or the most effective ways to market good content. To get these next steps, you need to join the exclusive next step.
If you are considering investing in information training, make sure the training is as thorough as you need it to be. Don’t be afraid to ask questions or talk to other people who have taken the training. Make sure you get the kind of information and strategies you can use for implementation and growth.
3. You are not getting the personal support you need to really get ahead.
One of the biggest disadvantages of online training is that you can’t get your questions answered. There are a lot of classes that are just a talking head video, and that’s it.
When you start to implement and have questions, you don’t have a chance to answer them. And, if there is a private group for the program, the marketer is usually not too active in the group. Don’t invest in training where you can’t get your questions answered. And, you will have questions.
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4. You are pressured to spend beyond what is comfortable for you.
A common upselling tactic in internet marketing is when you are convinced that you don’t care about your personal growth and development if you aren’t willing to spend the big bucks.
This is simply not true. You can care about your personal development without breaking the bank buying a certain course, product, or investing with a certain coach that you can’t afford or whose training is far too advanced for you.
Yes, you want to step out of your comfort zone, but only where it makes sense. You don’t want to spend the rent money for personal development and growth.
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5. You already have the resources you need to grow on your own.
There is a wealth of free information available through videos, podcasts, and blogs that contain information and strategies that can help you grow taller. The reality is that we as humans consume too much information. You probably know more about a topic than you think. Use what is available for free. When you hit a wall, think about what investment makes sense to take you to the next level.
Before spending money on a coach or class, make sure you’ve done your research. Make sure you are able to benefit from the training. There are many great investments that will be good for your business, but only after you hit a certain level. Don’t be fooled by sales copy that makes it look like you need to be spending money right now. Know yourself and your business.
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I can already hear some of the comments from some traders who are going to read this. Yes, a lot of people invest in training and don’t. Sometimes the problem is people don’t take action. I understand. But, what I’m talking about here are people, who want to act but are misled. It’s best for everyone involved to do your research and make an informed decision.