How Blockchain and Web3 are Changing Internet Marketing
Web3 and the technologies behind it have revolutionized almost every industry. Marketing, in this sense, is no exception.
In the near future, marketers will have a whole range of new opportunities in the area of attracting and retaining customers. And also one of the innovations is web3 advertising https://ninjapromo.io/industries/crypto-marketing-agency/web3-marketing. It will become a new step in any business.
Advertisers are already being forced to change their strategies due to privacy requirements and ad blockers. Consumers want to be in control of their online experience and not be trapped or constantly surrounded by advertisements. As marketers and entrepreneurs see the effectiveness of traditional advertising diminishing, they must look for ways to monetize projects and sites.
How is Web3 different from Web2?
The world of Web 2.0 is quite the opposite; it is centralized and heavily guarded. A handful of organizations have amassed a lot of resources: they mine, collect, and store data about every user on their platform and then use that data to grow their wealth.
Nothing in the world of social media, where most marketers now have a foothold, is collaborative and community-driven, despite how often platforms use the term “community.” On social media, one person controls almost everything that happens, which is the opposite of anti-establishment. Social platforms tell you what you can and can’t do, and if you break their rules, they can delete your profile and all the content you create.
It’s a world we know well, so it can be frustrating to step into a more open space at first. Where codes and innovations are hosted on the blockchain for free for anyone to use and share. Where ownership is shared between users, creators, and organizations.
What has changed for businesses with the advent of Web3?
Everything you thought was valuable in marketing and advertising is changing, and businesses need to adapt. Serving ads is becoming increasingly difficult and expensive. People are tired of being constantly sold. Not only that, people are tired of being a product. Creators are tired of providing and creating value only for centralized platforms in order to reap the fruits of their labor.
With Web3, the rules for doing business have changed dramatically. Now creators have more options. Web3 eliminates the layer of legal bureaucracy and intermediaries that come with content distribution.
For example, if you’re a comic book creator, you can offer digital collectibles directly to your community. If someone buys an NFT for one of your anime characters, they can use it to advertise their restaurant. For now, it’s just a commercial studio asset that combines IP features with customer retention strategies.
Web3 technology will open up new business opportunities. There will be many more use cases for the opportunity to prove digital ownership of certain assets and cut out the middleman. The arrival of Web3 is an exciting time for marketers to not only watch it all unfold, but to help shape the future.
Disclaimer: The information contained herein is provided without regard to your personal circumstances and should therefore not be construed as financial advice, investment recommendations or an offer or solicitation for trading in crypto- currencies.