The Best Internet Marketing Conferences
Trade shows are a great way for businesses to network and keep up to date with the latest trends. Leaders and employees can build new relationships and come up with ideas to implement in their business. Since the COVID-19 pandemic, many trade shows have evolved to become hybrid or fully virtual events, allowing a more diverse pool of companies to attend.
For companies looking to expand their Internet marketing strategies, there are many online and in-person trade shows that executives can attend. Here are some of the best internet marketing conferences for the rest of 2022 and the start of 2023.
The best internet marketing conferences
The 2023 National Retail Federation Big Show
January 15-17, 2023; Opening night: January 14, 2023
Jacob K. Javits Convention Center
New York, NY
The conference features hundreds of exhibitors from the fields of communication and marketing, consumer electronics, data analysis and processing, finance/banking, human resources, IT, merchandising, music videos and licensing, operations, security, etc. These leaders come together to inspire and educate each other on upcoming trends in the retail industry.
Although 2023 speakers have yet to be announced, past guests have included: Sumit Singh (Chewy Inc.), Carla Harris (Morgan Stanley), Marvin Ellison (Lowe’s Companies), Vivek Sankaran (Albertsons Companies), Pete Nordstrom (Nordstrom Inc.) and Mindy Grossman (WW International).
The E-Commerce and Omnichannel Retail Conference
February 27-March 2, 2023
JW Marriott Desert Springs
Palm Springs, California.
The eCommerce & Omnichannel Retail Conference is a four-day retreat for e-commerce business leaders to increase profits and build new relationships. Thousands of retailers participate each year, including big brands such as Amazon, Coca-Cola, Target and Nike.
September and October 2022
In the past, Shopify Unite was a two-day event where e-commerce businesses came together to connect and dive into the forces shaping e-commerce. Earlier this year, Shopify announced that in 2022 their annual developer conference would no longer be a one-location event. Instead, Shopify is expanding and creating a series of Shopify Unite events, with this year’s conference in London, Toronto and Melbourne.
Retail Innovation Conference and Expo (RICE)
June 13-15, 2023
The Retail Innovation Conference & Expo 2023 will bring together a cross section of executives and business leaders to discover and share the latest retail trends. Their Internet Marketing Conference, Internet Retailer Conference & Expo (IRCE), will take place on the same days as part of this event.
IRCE will return after an absence caused by the COVID-19 pandemic. The event will feature e-commerce business owners showcasing and learning about the latest technology trends to help build great businesses. Speakers and vendors for both events have yet to be announced; however, interested participants can visit the Retail Innovation blog for retail updates and information.
September 9-11, 2022
City and Country Resort San Diego
San Diego, California.
WordCamp is taking place for the first time in person since 2019 and for the first time in San Diego after being held in St. Louis. This is a full WordPress event with expert speakers, panels, and workshops. This three-day event will include sessions on Friday and Saturday, and Contributor Day on Sunday. The latter features WordPress teams looking for collaborators to give feedback on their projects. For those unable to attend, there is also an online component of the conference.
Speakers include Chris Lubkert (Extendify), Christina Deemer (Lede), Joey Daoud (New Territory Media) and Lee Levy (Nex Graphics).
April 20-21, 2023
Miami Beach Convention Center
Miami Beach, Florida.
This conference has become one of the premier technology conferences in the Southeast, attracting a number of heavy industry executives, investors, government officials and entrepreneurs from North America, America Latin and European. The event features top minds and business leaders discussing entrepreneurship, fintech, cybersecurity, healthtech and WIT. Details for the 2023 conference are still being worked out, but interested parties can sign up to receive updates and register for the event.
Notable speakers in 2022 included Serena Williams, Alexis Ohanian (Reddit), Staci Warden (The Algorand Foundation), Kevin O’Leary (venture capitalist), Pitbull and Hong Fang (Okcoin).
FOR YOUR INFORMATION: Often, the earlier you register for a conference, the cheaper it is.
The Benefits of Internet Marketing Conferences
Conferences give people the opportunity to network with their industry peers. Networking can lead to fruitful relationships that help your business grow. Meeting and connecting with others gives you different perspectives on your industry and insight into what your competitors are doing.
You can also meet potential customers and supplier partners with whom you can do business in the future. The goal of networking at a conference isn’t to instantly make a sale or hire a new hire, it’s to build relationships that can grow into strong business relationships.
It’s easy to get stuck in your own bubble working in your business and focusing on your industry. The conferences allow business leaders to see new technologies and developments in their field that they can take up and implement in their own work process. And leaders don’t just learn about innovations in their own industries. At conferences, vendors often showcase new software and technologies that can improve internal workflow and customer relationship management, such as productivity tools, popular email marketing software, and solutions. CRM.
Connect with your audience
Internet marketing trends seem to change in an instant. If you are following and using the same techniques as a year ago, chances are you will be disconnected. Attending an internet marketing conference allows you to connect with influencers and industry experts who can discuss the latest trends and where things will go in the future.
Point: When you’re allowed to, share your experiences at the conference you’re attending with your social media followers to see what they react to.
Plan future strategies
As you learn more about your industry and meet your audience, you and your team can leverage your findings and develop future marketing strategies. Attending a conference together sparks creative thinking about how to implement what you’ve learned in your own business. After you and your team attend an event, take the time to discuss what you saw and how it may influence the future of your business.
Seth Rand contributed reporting and writing to this article.