What is the best social platform for internet marketing – Twitter, FB, YouTube, LinkedIn, Insta?
The social media space has been constantly evolving since the beginning. It has witnessed the rise and fall of various platforms, as well as the addition of several new ones. With a wide assortment of choices available, people often wonder which is the best social media platform for internet marketing. While opinions may vary, here is our take on the subject based on recent trends in the social media space.
Twitter flooded with consumer complaints – Twitter is undoubtedly the fastest way to reach your target audience. But a major problem is that Twitter has also become the preferred medium for posting negative comments and complaints. Such negative stories can lead to negative brand perceptions, especially among people who have limited knowledge of the social media ecosystem. Twitter trolls are another big headache for brands. Then there are allegations of fake accounts and bots, which Twitter has failed to adequately address.
It’s free and always will be, says Facebook – Well, it’s true, if you only use Facebook to share your life’s stories with your friends and family. However, if you are a business looking to get your new product launch off to a good start, you may have to shell out a lot of money, as is the case with other paid platforms. Likes and shares are for sale and unless you have something really viral, make sure your story never leaves the confines of your organization. So get a great story that can potentially go viral or just pay and buy the likes and shares you want.
LinkedIn continues to grow – Anything that can lead to greater monetary reward is bound to keep growing and the same goes for LinkedIn. As more companies focus on using LinkedIn as a recruiting tool, people are seen sprucing up their profiles, adding content, and sharing things that spark interest among peer groups. From a business perspective too, LinkedIn offers a great way to showcase your areas of expertise and enhance your brand equity, which works great for targeting both business prospects and employees. potentials.
Can’t avoid YouTube – It’s here and probably will continue to be because it’s more of a revolutionary thing, rather than just another social media platform. Do you have a great story to tell? Well, you can get thousands of hits in just a few hours. If the story is good enough, who knows, you might even get a few million hits in a week. YouTube provides a level playing field, which means everyone from large corporations to freelancers can use it for maximum impact. It is not limited by geographical constraints and your video is likely to be gobbled up by a global audience, given that you have a great story to tell.
Instagram is fun – They say a picture is worth a thousand words and Instagram seems to have captured this notion in a powerful way. More and more businesses are starting to realize the potential of Instagram, even as it continues to make waves among people who use it for personal purposes. Mobility is the key factor here and with people wanting to share their stories on the go, Instagram offers a great way to connect, share and get updated.